In case you want to copy-paste the full text of the Holstee Manifesto, Here’s the full text from the Holstee inspirational poster:“This is your LIFE. Do what you love and DO IT OFTEN. If you don’t like something, CHANGE IT. If you don’t like your job, QUIT IT. If you don’t; have enough time, STOP WATCHING TV. If you are looking for the love of your life, STOP… … They will be waiting for you when you start doing things you love. STOP OVER ANALYZING, All emotions are beautiful when you eat and APPRECIATE, every last bite. LIFE IS SIMPLE. Open your mind, arms, and heart to new things, and people, WE ARE UNITED IN OUR DIFFERENCES. Ask the next person you see, what their passion is, and share your inspiring dream with them. TRAVEL OFTEN; GETTING LOST WILL HELP YOU FIND YOURSELF. Some opportunities only come once you seize them. LIFE IS ABOUT PEOPLE YOU MEET, and the things you create with them. SO GO OUT AND START CREATING. Life is to short. LIVE YOUR DREAM and SHARE YOUR PASSION.”
The manifesto reads like something out of a self-help book: A 15-sentence message comprising brief commandments such as, “Do what you love and do it often,” “If you don’t like your job, quit,” and “Travel often; Getting lost will help you find yourself.”
The Holstee Manifesto is the most iconic product of the Brooklyn-based apparel company Holstee. Although the company was founded with the aim of selling sustainably sourced consumer goods, the poster of the manifesto is now one of Holstee’s best-selling items.
The “This is your life do what you love” poster (also known as the the Holstee Manifesto poster) has unintentionally become an astounding internet phenomenon. Holstee is a small company that produces products like wallets and t-shirts made out of recycled materials. It was founded by brothers Dave and Mike Radparvar and their friend Fabian Pfortmuller in 2009. The manifesto was posted on their website and remained there causing little notice until it started getting passed around on Tumblr. Holstee says the poster has now been viewed over 80,000,000 times online. The success of the poster has literally put Holstee on the map and now the poster has been translated into over a dozen different languages.
This is an exceptional example of how a simple image or idea can go globally viral in a very short time via social networks and other forms of sharing.Now chances of you (or I) creating a piece of content that could go as viral as the “This is your life poster” is a wonderful to dream about, but shouldn’t necessarily be the goal. Winning the lotto is great, but winning a series of scratch-off tickets is also great. Holstee tried various viral marketing campaigns themselves, but never thought that their manifesto would be such a hit. It was an unintentional home-run. It’s hard to know what’s going to resonate. That’s why it’s important to experiment. If anything Holstee has taught us that people love inspirational advice that is easy to share.
Try creating an image, cartoon, quote, or inspiration phrase and turn it into a jpeg in Photoshop or whatever image creation tool you use. Host it on your blog, and then share it on Facebook, Twitter–any or all of the social networks you use. Pinterist is particularly good for images as well as Tumblr.
See how many times your images are shared. Test different kinds of messaging and learn what resonates with your audience. The more you experiment, the better you’ll get at reaching a wider audience and reach new and potential customers.